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Indian TV makers look to seize US opportunity

Indian television manufacturers are hoping to take advantage of a decision by the US Commerce Department to impose an anti-dumping duty of between 28-46% on television sets imported from China. Videoc…

Indian television manufacturers are hoping to take advantage of a decision by the US Commerce Department to impose an anti-dumping duty of between 28-46% on television sets imported from China. Videocon, Philips India and Mirc Electronics (makers of Onida brand products) are looking at boosting capacity and infrastructure for exports to the US, which are currently negligible. Videocon International plans to raise its exports to the US from 10,000 to 50,000 units per month. As Videocon and Onida are not recognised brands in the US, they might have to opt for contract manufacturing. Warehousing, sales logistics and supply are other factors that Indian companies will need to bear in mind in view of lower price competition from countries including Brazil, Mexico and South Korea. Philips India is evaluating the prospects and will focus on building up ancillary and supplier-based competency and quality to handle the competition effectively. Mirc Electronics is optimistic about its ability to start exporting shortly to the US. However, US policy makers and industry believe that the present opportunity for Indian TV manufacturers might only be temporary.

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