Global Fair Alliance: windows and facade fairs join forces

Four trade show organizers have joined forces with their exhibitions for windows and facades to make it easier for exhibitors to decide where to be present in order to reach target groups around the g…

Four trade show organizers have joined forces with their exhibitions for windows and facades to make it easier for exhibitors to decide where to be present in order to reach target groups around the globe. On Friday, 4 April 2008 the four founding members of the Global Fair Alliance will put their signatures to a cooperation agreement at the fensterbau/frontale exhibition in the Exhibition Centre Nuremberg. This launches the first stage of a cross-continent cooperation, which will principally include the close coordination of dates and marketing activities, and form the basis for developing more advantages for exhibitors and visitors. The members of the Global Fair Alliance will be present throughout the world with a joint appearance under the GFA logo and information stands at all four partner exhibitions in East Asia, Europe, America and Eurasia.