As per the recently-signed three-year contract, Civic Events, promoter of the More FM Winery Tour, will be collaborating with the Glass Packaging Forum in the organization of New Zealand shows which w…
As per the recently-signed three-year contract, Civic Events, promoter of the More FM Winery Tour, will be collaborating with the Glass Packaging Forum in the organization of New Zealand shows which will commence in February 2010. At each of the 18 Winery Tour shows, the Glass Packaging Forum will be organizing glass recycling and promoting Glass Matters so that the estimated 50,000 people attending the concerts will be able to recycle their bottles. Event co-promoter Campbell Smith said, “In November we announced our intention to work towards a zero waste policy at these Winery Tour events, this is year one and we will take incremental steps year on year. This year we are encouraging concert-goers to take public transport to the events as well as managing the waste disposal – including this initiative with the Glass Packaging Forum. We“re thrilled to have them on board.” John Webber, general manager of the Glass Packaging Forum said the decision to support the Winery Tour is a natural next step for its nationwide, public education programme: “Our research shows that whilst the majority of people polled said they supported any initiative to promote anti litter and recycling messages to young people, many suggested that other age groups need to be targeted through their own musical genre. The Winery Tour and the performers on the tour appeal to all ages and we believe that this tour will have as powerful an impact as the rap artists have had with our young people.” The Forum will report on the amount of glass recovered at each venue. New Zealanders are now recycling 64% glass each year and an improved infrastructure for recycling at events and away from home is key to continual improvement.