Perfumes, cosmetics and design are taking to the Paris catwalks again when the two-day trade show, which is also known around the world as PCD, opens its doors on 26 January 2010. The Gerresheimer Gro…
Perfumes, cosmetics and design are taking to the Paris catwalks again when the two-day trade show, which is also known around the world as PCD, opens its doors on 26 January 2010. The Gerresheimer Group“s exhibition concept is set to inspire visitors from all segments of the perfume and cosmetics industry. Specific market segments? “We don“t focus on any particular market segment,” said Burkhard Lingenberg, director Corporate Communication & Marketing at the Gerresheimer Group. “We manufacture products for all segments of the cosmetics industry which sell beauty in beautiful packaging and special products with special appeal.” Some of the current product highlights in glass are feeder coloured, others have a delicate, degradee spray finish, some feature a trendy watercolour print, others are decorated using the sublimation technique, boast silky acid-etched patterns or are simply completely transparent. Even the lettering, instead of being printed on the product, is featured as a transparent surface relief. This is the method used on “Replay your fragrance!“, a new product launched by Procter & Gamble, where the lettering runs down the glass like water and the bottle itself is decorated with smudges of colour and watery, blurred fingerprints, created by Gerresheimer with watercoulor tampon printing. The transparent glass bottle of the new Puig fragrance, “Springfield“is compact in shape with a short neck, attracting attention with its unorthodox lines: a combination of cube and sphere. Oriflame“s “Dancing Lady“ has now entered the US Brand Packaging Magazine“s Annual Design Gallery as one of the “Best Packaging Solutions in 2009“. The design consists of three spherical bowls set into each other with a hint of white degradee spraying to create the illusion of a fragrant pirouette. Another example of a flacon that is both rectangular and round, also featuring degradee spraying yet delivering an entirely different overall look is “sole mio“ by SPPC Paris Bleu/Yves de Sistelle. The Avon products are presented in novel glass pots with an eye-catching design in a range of beautiful colours. One of the newest designs features a radiant, deep red transparent sprayed glass pot, which, instead of conventional printing, has hot-foil embossed, shiny silver lettering.