Gerresheimer displays glass highlights for the cosmetics market

Marketing trends in the international cosmetics scene were on show at the New York edition of Luxe Pack on 20 and 21 May 2009. At the Gerresheimer Group booth, visitors had the chance to see a line-up…

Marketing trends in the international cosmetics scene were on show at the New York edition of Luxe Pack on 20 and 21 May 2009. At the Gerresheimer Group booth, visitors had the chance to see a line-up of the latest glass design highlights for both the prestige sector and the mass market. For “Dancing Lady“ from Oriflame, Gerresheimer has transformed transparent glass into an illusion of fragrantly swirling movement with multilayered spherical shapes combined with a hint of white. An interesting contrast is provided by “Mexx Black“ (P&G Prestige Beaut) – although with this flacon duo is also combined with a degradee spray effect. Here straight edges and flat surfaces produce a rectangular shape with a gradation starting in deep black and moving to radiant colour. For the Paris perfumery house Yves de Sistelle, Gerresheimer has designed glass walls in transparent ros, blue and violet in a bulb-like shape. For Absolue Nuit from Lancme, the pipette mini-flacons for the precious concentrate are coated all round in metallic high gloss: the result achieves both aesthetic appeal and a strong quality image.