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Fractures revolutionizes photo printing and framing

Young entrepreneurs Abhi Lokesh and Alex Theodore, founders and owners of Fracture, are completely changing the way consumers display their photographs one “Fracture“ at a time.
University of Flori…

Young entrepreneurs Abhi Lokesh and Alex Theodore, founders and owners of Fracture, are completely changing the way consumers display their photographs one “Fracture“ at a time. University of Florida graduates Lokesh and Theodore put their skills, knowledge, passion and experience together to create “fractures”, a one-piece picture and frame made of printed glass that can be mounted to a wall quickly and easily. Fracture simplifies the process of traditional printing and framing. Personal digital photographs are uploaded to the “photo editor“ section of the company website. Customers have the option of adding a variety of borders to their photos and may choose between portrait, landscape or square shapes. Fractures can be ordered in an assortment of sizes, with tailored dimensions, so the process of cropping is eliminated. Once an order is placed, photos are printed in full, vivid color on smooth, natural glass, giving them a glossy, “high-definition” appearance. The founders claim that since there are no sharp edges, Fractures are safer than traditional glass photo frames and are much less likely to shatter. Images will not fade and cannot be scratched because the picture is printed on the back of the glass. Fractures come with everything that is needed to mount these masterpieces on walls. Because of a simple and sleek black foam board that is attached to each Fracture, only one screw is needed for hanging and is included in the package. Prices range from USD 8 to USD 35 and orders can be shipped to anywhere in the continental US in about two weeks. In the unlikely event of fading or breaking, Fracture has a money-back lifetime guarantee.

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