Friends of Glass, a European consumer forum that supports and promotes the right for consumers to be able to choose food and drink products in glass packaging, was initiated in 2009 by FEVE in respons…
Friends of Glass, a European consumer forum that supports and promotes the right for consumers to be able to choose food and drink products in glass packaging, was initiated in 2009 by FEVE in response to a pan-European survey commissioned by FEVE in September 2008 to the research institute InSites, which found that 74% of European consumers prefer glass packaging for their food and drinks. Now the Friends of Glass movement has announced it has started together a new campaign with its international Friends focusing on the topic of Health and Taste! The Friends of Glass communication approach has always been to start a Friends of Glass movement, which expands and gradually gains in awareness, visibility and momentum. For more information on how to spread the word and give this campaign all the attention and visibility please contact FEVE and visit the new website(s): www.nothingisgoodforyou.com.