Detchino begins passage to Tetra Paks

The Detchino winery (Kaluga region), one of Russia“s largest producers of table, fortified, sparkling and champagne wines, has begun putting its products into one-litre Tetra Brik Aseptic packaging. …

The Detchino winery (Kaluga region), one of Russia“s largest producers of table, fortified, sparkling and champagne wines, has begun putting its products into one-litre Tetra Brik Aseptic packaging. Company general director Valery Loginov announced at a press conference in Kaluga that US$ 500,000 in capital investment had been put into this project. The production capacity of the Swedish-made Tetra Pak lines is rated at 8 million litres of packaged wine per year, and plans are for bringing them to full operation some time next year, Loginov noted. Such a packaging project, he said, is a new word in the alcohol business in Russia. In his view, Tetra Pak-ed wine could soon give traditionally bottled wines a run for the money. Such a conclusion can be drawn from analysis of such markets as the Spanish, Italian, Portuguese, Chilean and German – among others – where wines in Tetra Pak containers can command up to a 60% share, he noted. If product in the new packaging does sell, the Detchino plant will continue its association with Tetra Pak. As Loginov noted, the enterprise could do a deal with the Swedish company for lines that would package pre-portioned, 0.2-litre containers. Loginov went on to say that the enterprise has other projects, as well. This November, work is to begin at the Detchino distillery, the main owner of which is the Detchino plant and the Investment Trading Bank. This new enterprise boasts output capacity of 6-7 million litres of wine per year, and by license with holders of French cognac brands known worldwide, makers of Spanish sangria and Scotch whisky in various packaging. The price tag on this project is US$ 1 million. For the creation of its own raw materials base, the Detchino winery is has put US$ 800,000 into the acquisition of controlling stock interests in to vineyards in the Krasnodar territory. The Primorskoye and Fontal grape-growers now have 1,700 hectares of vines, and plans call for expanding that to 2,200 hectares. The main accent will put on red wine grapes, the proportion of which in Russia is no more than 30%. The Detchino winery was founded by the Kaluga regional consumers union in 1975 as an enterprise for the making of beer and non-alcoholic beverages. In 1995, a group of private investors bought the plant and completely re-outfitted it for winemaking. The company“s plans for this year include selling 22 million bottles of wine for RUB 780-800 million rubles (not counting wine packaged in the Tetra Paks), versus the 20 million bottles (600 million rubles) it sold last year. Its main brand name is “Monastyrskaya Izba“, to which it holds the exclusive rights.