CPFilms focuses on pan-European activities

Window film manufacturer CPFilms has made a number of management appointments designed to boost its pan-European activities, including the appointment of a new Business Operations Director for Europe….

Window film manufacturer CPFilms has made a number of management appointments designed to boost its pan-European activities, including the appointment of a new Business Operations Director for Europe. The move follows two years of radical changes: in order to standardise the European and global brand presentation, including all sales offices, and to strengthen its leading position in the premium sector for special films, CPFilms combined all product areas under the umbrella brand name LLumar in 2006. Following this successful, strategic redesign, Kevin Bryer takes charge of Business Operations in Europe. His areas of responsibility will be S&OP, Logistics, Purchasing and Supply, Storage and Facilities and Order Processing. Mr. Bryer therefore assumes an important executive position in which he will concentrate on improving the efficiency of business operations and customer service. “My main goal is to continue strengthening and consolidating customer satisfaction and confidence in LLumar”, said Mr. Bryer. In addition to the expansion in the automotive sector, he also sees enormous potential in the flat glass sector. The idea of saving energy using shades and UV protection films has never been more relevant than it is today. In the coming months LLumar will position itself more strongly than before as a competent solutions provider. Arthur Bowyer, who as managing director of CPFilms Europe was extremely successful in developing and building up the European market in the past, will take voluntary retirement at the end of 2008. His successor has not yet been named. Markus Kaules assumes responsibility for the entire European market immediately as commercial director. In this role he is responsible for sales, marketing, services and market development in the established European markets and in the expanding Eastern European markets. Under Mr. Kaules“ direction, the LLumar brand will continue to be promoted as a synonym for innovative and high-quality glass films. Intensive brand communication is given highest priority within the partner network, to give weight to LLumar“s claim to market leadership in Europe and to promote the brand more clearly than before. As the new sales director for Europe, Volker Reichert is responsible for sales offices in Germany, the UK and France, as well as for distributors in other European countries. Volker Reichert reports directly to Markus Kaules. In this role he supports the branches with relevant sales activities, and ensures the sales partner network continues to grow, especially in the sheet glass sector. Christopher Tapley is the new marketing manager for Europe. As a marketing professional he is responsible for the further development of marketing measures and for using them for a pan-European brand presentation. He is also tasked with promoting active communication in all areas.