Consumers worldwide desire food and beverages in glass

Consumers around the world greatly prefer foods and beverages in glass to other packaging materials, but new research commissioned by Owens-Illinois, Inc. (O-I) also demonstrates that consumers have d…

Consumers around the world greatly prefer foods and beverages in glass to other packaging materials, but new research commissioned by Owens-Illinois, Inc. (O-I) also demonstrates that consumers have difficulty finding their favourite brands packaged in glass on store shelves. In a global research study conducted by Siegel+Gale, one of the world“s premiere strategic branding companies, more than 2,900 consumers in nine countries were polled about their preferences for food and beverage packaging. The study, which was designed to gauge how consumers choose among the various packaging alternatives and weigh criteria for packaging, discovered the preference for glass packaging is strong: 93.5% for wine to 66% for non-alcoholic beverages. For the first time ever, we confirmed what we“ve theorized for some time consumers recognize the advantages of glass and prefer it over other packaging materials, said Carol Gee, chief communications officer, O-I. We were very pleased to discover what the data shows. If given a choice, consumers will choose a product in glass first versus a product in another type of packaging. Consumers worldwide rate glass as superior to other packaging materials on five key factors: purity, safety, quality, versatility and recyclability. We found amazing consistencies, country by country, in how people make their product choices. Shoppers care not only about what is in the package but about the package itself, said Rolf Wulfsberg, Ph.D., global director of research, Siegel+Gale. It appears consumers make their packaging choices based on safety, versatility and ability to preserve the contents of what“s inside. Ultimately, glass packaging supports each of these preferences. Even if the data shows that consumers prefer glass, glass packaging is often not always available on store shelves. Results from the food category show that 91% of consumers indicate they prefer glass, but glass only has about 10% of the market share for packaging in the food category. This strongly suggests that glass packaging is not as widely available on store shelves as consumers would like, either because their preferred brand does not use glass or their favourite store does not carry it in glass, Gee said. We hope food and beverage producers pay attention to this new data and bring more glass packaging options back to consumers. Additional data reflected preferences in individual food and beverage categories. The data states that 84% of respondents prefer glass as a container for beer, particularly in European countries, while the demand for preserved foods packaged in glass is also strong. About 91% of consumers consulted in the research said they preferred food packaged in glass, especially in Latin America (95%). Glass is also preferred as packaging material by wine drinkers over any other packaging, by as much as 98%.