In Russia, Coca Cola plans to invest over Rb 40 million in the production of 0.2-litre bottles, which company managers believe should help boost demand among low-income customers.
The order is expect…
In Russia, Coca Cola plans to invest over Rb 40 million in the production of 0.2-litre bottles, which company managers believe should help boost demand among low-income customers. The order is expected to be fulfilled by the Sitar plant in Saratov, which won the right in a tender organized by Coca Cola among domestic glass plants. If the project is endorsed by Coca Cola top management, Sitar will make 47 million small-capacity bottles for Coca Cola this year, at a cost of 90 kopecks each.