Bormioli: students carry out virtual takeover

Thirty students of the faculty of Economy at the Parma University are ready to take control of Bormioli Rocco & Figlio spa, the historical glassmaker presently controlled by Efibanca. There will not, …

Thirty students of the faculty of Economy at the Parma University are ready to take control of Bormioli Rocco & Figlio spa, the historical glassmaker presently controlled by Efibanca. There will not, however, be any buy-out and the Bormioli management will remain in its place, since the Parma university students will only be recreating a virtual expample of the mangement of the company during the Laboratory of Company Simulation care of professor Eugenio Pavarani. The students, chosen by means of a selection exactly like that carried out by companies, will be responsible for all company functions, from administration and accounting to treasury, from personnel to marketing, up to research and development. The virtual Bormioli, which will undergo the simulation of set up in the presence of a notary, will in this way become part of the worldwide network, made up of 5,500 virtual companies coordinated by the University of Essen, in Germany. And these companies will be the potential clients that the students of the University of Parma will contact to try to sell – virtually – Bormioli products. This learning model, created in training centres of some multinational companies, has always been widespread in English-speaking countries and is now becoming popular in some Chinese universities too, where they have used the experience of Parma University as an example. Today, there will be a ceremony to name the laboratory after Luigi Minnelli, the ex CFO of Bormioli, and student of Parma University, who died last June in a car accident.