Wolf Brewery (WBC) in Norfolk, eastern England, has adopted the new lightweight bottle from glass packaging manufacturer Beatson Clark.
Beatson Clark had supplied WBC with standard 500ml ale bottles …
Wolf Brewery (WBC) in Norfolk, eastern England, has adopted the new lightweight bottle from glass packaging manufacturer Beatson Clark. Beatson Clark had supplied WBC with standard 500ml ale bottles since May 2008, before the company decided to move to the 320g lightweight amber versions. Duncan Ward of Wolf Brewery said that it was vital that the quality of the ales was “reflected in the packaging”. Mr. Ward added that the new lightweight bottles would help the company make its environmental contribution “while maintaining the traditional real-ale look of our bottles”. The bottles are lighter and use less raw material, which makes them cheaper to make and transport. Beatson Clark marketing manager Charlotte Taylor added that lightweighting was “really taking off”, due to the practice being both “good for the environment and popular with clients”. WBC was established in East Anglia in 1995 and produces bottled ales such as Straw Dog, Wolf Whistle and Golden Jackal alongside cask ales. News of Wolf“s light-weighting initiative came as Beatson Clark also won a contract to provide bottles for Abidec children“s vitamin drops. The firm is manufacturing the 30ml bottles, which have a roll-on pilfer-proof neck, under a contract for pharmaceutical firm William Ransom, which is making the product for Chefaro UK and Chefaro Ireland. Beatson Clark has a turnover of GBP 40 million and a production capacity of around 455 million units or 76,800 tonnes.