16 September 1998: France“s famous crystal giant Baccarat in its global campaign for the autumn is taking another step in refocusing from tabletop to lifestyle and appealing to a younger, more fashio…
16 September 1998: France“s famous crystal giant Baccarat in its global campaign for the autumn is taking another step in refocusing from tabletop to lifestyle and appealing to a younger, more fashion-conscious consumer, said a recent press report. There is more emphasis on jewellery than goblets in the US$ 1.3 million effort. Les Ouvriers du Paradis, Paris, created the campaign, themed “Beauty has its reasons.”