Ardagh has manufactured the new Absolut vodka limited-edition bottle at its Limmared plant in Sweden.
Pernod Ricard, the brand owner of Absolut, and Ardagh worked to develop a completely new appearan…
Ardagh has manufactured the new Absolut vodka limited-edition bottle at its Limmared plant in Sweden. Pernod Ricard, the brand owner of Absolut, and Ardagh worked to develop a completely new appearance and texture for the Absolut Glimmer bottle. Pernod Ricard“s head of marketing for vodka, Mark Hamilton, said: For the first time we have challenged the Absolut bottle design to create something truly different. Limited editions provide the trade with an engaging consumer proposition by representing something genuinely bold, innovative and interesting in-store, he said. In September 2010, Ardagh announced the purchase of Impress for EUR 1.7 billion.