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ARC International, Pasabahe food service JV for US, China

In order to target the world“s largest food service market and one of the fastest growing, leading glassware companies ARC International (France) and Pasabahe (Turkey) will set up a joint venture in …

In order to target the world“s largest food service market and one of the fastest growing, leading glassware companies ARC International (France) and Pasabahe (Turkey) will set up a joint venture in North America and intend to do likewise in China. The partnership will involve the creation of a distribution subsidiary based in New Jersey, USA. The joint venture company will introduce a new brand “Elemental” (R) (co-branded by ARC International and Pasabahe) for commodity glassware and will also sell products from Pasabahe“s existing collection under the Pasabahe brand. The products will be warehoused, distributed and sold by Cardinal, ARC International group“s food service company in the USA. The new lines will be offered in addition to products already distributed by Cardinal under the Mikasa Hotel & Restaurant(R) and Arcoroc(R) brands. Sales of Pasabahe products in the US and North America into segments other than foodservice (retail, promotional and industrial) will continue to be made through Pasabahe companies. Pending final approval from the US regulatory authorities, the joint venture company will start operation on 1 July 2006 and will service the USA, Canada and the Caribbean food service markets. In addition, both companies have agreed to set up a similar joint venture in China; the details of this project will be worked out over the next few weeks. The operations do not imply any change to the relationships between the firms on other markets. Pasabahe chairman of the board and CEO, Glsm Azeri said: ” I am pleased to have come to this agreement which combines the strength of two major players in the industry” while ARC International chairman of the board Philippe Durand added “We are very excited about our joint ability to tap into some of the most challenging markets”.

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