Schwartz had previously served as Soft-Lite’s chief sales and marketing officer.
Jim Barreira, CEO of Soft-Lite’s parent company, Harvey Building Products, made the announcement on June 30.
“Tyson has an incredible wealth of industry knowledge and is highly regarded in the window business,” said Barreira. “He has shown throughout his career not only his respect for our industry, but his respect for all of the customers and teammates he has worked with and the relationships he has built.”
At Soft-Lite, Schwartz has been focused on driving growth and customer outreach.
“He has a great acumen for understanding the dealer market, knowing what they need to be successful,” said Barreira.
According to Schwartz, identifying new and unique opportunities is a big motivator.
“There’s a lot to be excited about at Soft-Lite right now, from new products being launched to new markets we are breaking into,” he said. “And the synergy with Harvey brings our business to a whole new level; our partnership has completely exceeded my expectations.”
Schwartz was a sales representative with Great Lakes Window, and then took a sales position with Gorell Windows and Doors. During his 17-year career with Gorell, Schwartz held numerous roles including national sales manager, VP of sales, and VP of sales and marketing. After a stint with Thermal Industries, an Atrium company, Schwartz had the opportunity to join Soft-Lite in 2013 as the VP of sales and marketing.