FEVE: survey shows preference for glass packaging

  Recycling

A Europe-wide survey released on 10 May by the independent research consultancy InSites shows that glass is consumers`` preferred packaging material for food and drinks by three quarters of European c...

A Europe-wide survey released on 10 May by the independent research consultancy InSites shows that glass is consumers`` preferred packaging material for food and drinks by three quarters of European consumers. The top three key reasons were: glass packaging preserves the taste of its contents; it is considered healthy and safe; and is environmentally friendly. The survey``s findings are consistent with the current expanding consumer trend of wanting to live a healthy and sustainable lifestyle. Recent developments, such as an increase in glass recycling and a recommendation from the European Commission for parents to use glass baby bottles as one of the healthiest options on the market, strengthen today``s trends of living a healthy and sustainable lifestyle, responsible consumption and a resource efficient Europe. The large scale InSites study polled about 9,000 consumers in 17 countries across Europe about their perception of packaging materials. In addition to confirming that glass is the preferred choice for 74% of Europeans, the poll also highlighted differences between the top three drivers of choice`` in different countries. Because of these three characteristics best taste preservation, health benefits and environmental friendliness glass is the perfect container for pure and natural products," says Stefan Jaenecke Member of the FEVE Board of Directors. "The preference for glass is high when related to alcoholic beverages, but also for water, juices, soft drinks...
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