ESMA: inaugural Printed Interior Decoration Conference provides 360° view of new world of interior decoration

  Printing and tempering

The first Printed Interior Decoration Conference attracted over 150 participants and showcased growing interest in the sector. Its success was further supported by Euroshop, the world’s leading retail trade fair and the wallpaper association.

Creative wall, floor and furniture designs present exciting opportunities for print
A 360° view of printed decoration on different materials for wall and floor covering as well as textiles and furniture was presented at the ESMA-organised Printed Interior Decoration (PID).
Peter Buttiens, CEO of ESMA and event organiser of the first European event of its kind, comments: “Looking at the printing market today, many traditional segments are under pressure from competition and this results in lower margins and less work. With a little help and expertise, many of the large format printers can become important suppliers for Printed Interior Decoration solutions. They have the equipment but need to gain some further knowledge and also build a new group of customers and professional partners. Recently, many successful printers switching to this segment have come forward, revealing that this sector could be as interesting and lucrative as the large format display and banner market today”.
The conference demonstrated that entering a different segment of the market, such as the creation of interiors, is not always an easy transition. The construction and the interior design world have their own standards and regulations. But it highlighted how printers should be the full contractor. A printer providing decorative glass, should work together with a glass fitter to ensure the smooth installation of the decorative glass as doors, walls or windows. Therefore, it is clear that the right partnerships should be made between printers and contractors for these special inte...

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