Dartington Crystal: expanding operations following successful export drive in China and South Korea

  Crystal

Dartington Crystal has started to look at export markets and, thanks to contacts with UKTI (UK Trade & Investment), is now in touch with the Chinese market, and is also organizing meetings with more potential clients in South Korea.

Dartington
Dartington Crystal is the UK’s only factory scale crystal glass manufacturer
Dartington Crystal – the UK’s only factory scale crystal glass manufacturer – has completed a re-organization which put it on a secure footing in the British market when it decided to look abroad for export opportunities to help build on domestic successes.
According to managing director, Neil Hughes, “Although we have had an export presence for many years, like a lot of UK manufacturing, we went through a difficult time and our focus in recent years has been on the home market.”
“We have now reached a point where it seemed right to start looking at export markets again and exploring the emerging markets, particularly China, for the first time. We had a tentative presence at some trade shows in China with limited success but really wanted to start making solid progress in that market.”
“We contacted UKTI (UK Trade & Investment) and sat down and talked with our adviser about our frustrations and difficulties in getting into the Chinese market and she put us in touch with UKTI’s OMIS (Overseas Market Introduction Service) which got us introduced to potential clients at an important trade fair in Shanghai last October. We got some great advice on how to approach customers and do business in China and this has proved successful and we now have new export clients for all three of our brands with very significant opening orders which should lead to long term growth in these markets.”
As a result of the company’s initial success in China, Dartington has now made use ...



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