O-I: Cutty Stark Prohibition Edition with black glass

  Containers

Cutty Sark Prohibition Edition, the first premium edition blended Scotch from the brand for the US market, uses a black glass bottle from O-I, giving the product highly desirable packaging for this added value line.

Cuttysark
Cutty Sark Prohibition Edition has a black glass bottle from O-I
Edrington has turned back the clock to the 1920s and chosen a black glass bottle from O-I for the launch of Cutty Sark Prohibition Edition, the first premium edition blended Scotch from the brand for the US market.
Paul McLavin, marketing manager North-West Europe for O-I, said: “Cutty Sark Prohibition Edition marks the next exciting phase of our new product development partnership with the Edrington Group. From a starting point of the main range redesign, we have produced new bottles for Cutty Sark Storm and now this for Cutty Sark Prohibition Edition. As we continue to invest in creating more premium and sustainable options for our spirits customers, Edrington uses these facilities and our expertise to produce highly desirable packaging for the added value lines in its ranges.”
Jason Craig, brand director for Cutty Sark, said: “We spotted an opportunity for expansion through the US on-trade, where whisky chasers were becoming popular again thanks to TV programmes like ‘Mad Men’. We therefore set about designing a premium edition Scotch whisky to fit this niche. We wanted it to be even smoother than Cutty Sark Blend and have a higher than normal alcohol content – 100% proof rather than the 80% proof of our major competitors. We found the answer in Prohibition – an old-school, authentic Scotch, smooth on the tongue but with a big finish through the inclusion of different whiskies like The Macallan and Highland Park. Once the blend was created, the challenge was to find pac...

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