Head-Up Displays under study by auto manufacturers

  Automotive glass

HUDs, or Head-Up Displays, typically feature digitally-generated information such as auto speed, engine RPM and arrows for navigation, directly in the line of sight of the driver.

Headsup
HUDs, or Head-Up Displays, feature digitally-generated information directly in the line of sight of the driver
Recent technology advances and an increasingly important role for automotive Internet connections are leading automakers to consider windshield projection technologies that could soon replace dashboard displays.
“The technology has come a long way and society has come a long way,” said Douglas Patton, an engineering executive in the US unit of Japanese auto parts maker Denso Corp. “We can envision a whole windshield display in the future,” allowing a driver and passengers to view content displayed in separate areas. Typical displays feature digitally-generated information as auto speed, engine RPM and arrows for navigation, all of which appear to float magically above the hood of a car – directly in the line of sight of the driver. The images could easily expand to include windshield-projected text messages and other social media data, according to industry officials.
“Our technology is such that it can project almost anything on the windshield – even videos or smartphone messages. It is really up to the automaker that installs the [heads-up display] to decide what features to offer,” said Masahi Torigoe, a planning manager at Nippon Seiki Co., the world’s largest producer of heads-up display systems.
Automakers say these systems generally enhance safety since they do not require drivers to look away from the road. But the profusion of real-time data has led to questions about the potential for driver distraction, which could force automakers to limit the amoun...


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