Channel: Surveys
FEVE: What do consumers think about food and drinks packaging?

2011-09-01 | Surveys

Almost three quarters of European consumers (74 per cent) recommend glass as a food and drinks packaging material for many reasons - the top of which are taste preservation, health and safety, environment friendliness. There is a mismatch between consumers preference to have certain products packed in glass, and their use, which strongly points to the lack of consumer choice on offer in the market place. Consumers therefore claim the right to have more products packed in glass.

FEVE: What do consumers think about food and drinks packaging?
THE RESULTS OF INSITES EUROPEAN SURVEY
Study scope and reach
The survey was conducted in 17 European countries: the United Kingdom, the Netherlands, Germany, France, Poland, Austria, Czech Republic, Belgium, Hungary, Portugal, Spain, Italy, Greece, Turkey, Slovakia, Sweden, Switzerland) by the independent market research institute InSitesConsulting. In each country, around 500 consumers, aged between 18 and 55, were interviewed (Figure 1). The results are representative for the total population of each country. The survey was a follow-up of the previous one conducted in 2008 by the same research institute.

KEY OUTCOMES FROM THE SURVEY
Consumers prefer glass packaging to all other materials
This survey confirms that the vast majority of European consumers highly prefer glass to other packaging materials. Seventy-four per cent of consumers would recommend glass as a better packaging option. Taste, health and the environment are the three top reasons consumers prefer glass. Main perceived qualities of glass are taste preservation, health safety and environment friendliness. Fifty-four per cent of European consumers think glass best preserves taste. Forty-eight per cent prefer glass to other materials for  health and safety reasons: in fact, consumers perceive glass as having the lowest interaction with the content. Forty-three per cent prefer glass because it is environmentfriendly. These drivers for using glass are stable compared to 2008. Premium quality most associated with...





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Article taken from Glass Machinery Plants & Accessories bi-monthly magazine (6 issues per year)
Year: 2011 number: 5
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