For most Chinese companies, penetrating the rich markets of the industrialized countries obviously means needing to participate at the major glass machinery events there. And that means travelling a long, long way, which, in turn, means a major investment with, at the end of it, perhaps only a smallish stand and an uncertain response from show visitors, a mixture of curiosity and caution. Those companies that do exhibit at events like Vitrum must, therefore, be either very determined and very confident in their products, or very misguided. The Fushan group falls firmly into the first category. Glass-Technology International spoke at Vitrum to general director Likai Li about his group``s growth and also about how Fushan is seeking to assure European markets of the quality of the groups technology.