Channel: Screen printing equipment
Cugher Glass: moving with the times - personalization

2012-08-20 | Screen printing equipment

Thanks to its highly versatile machines and company strategies, Cugher Glass bases its production not only in response to market demands, but has made client satisfaction and personalization one of its most important strong points. In this article, the company speaks about the LS Series, with automation, a good range of print sizes, speed, ease of use and maintenance, as well as being strong and with really interesting acquisition and operation cost.

The LS Series personalized for automatic printing of fire extinguishers and with intelligent cameras for quality control
Changing global economies and market strategies
For some years now, global economies have been changing, questioning all the dynamics that helped Italian companies to prosper in the 1970s and 1980s. In fact, in that period, the consolidated behaviour of companies was that of manufacturing machinery and goods on the basis of a presumed need, contacting potential clients who would have had to ‘adapt’ to the existing offer of that time. Following on from this type of approach, there are still companies whose slogan is based on the expression ‘if you want it personalized, it means you don’t need my product’.
“Proceeding with our ongoing company reorganization,” said Marketing Director of Cugher Glass, Marco Dal Monte, “we have learned that company policy regarding the personalization of products in response to the needs and demands of clients is highly rewarding, and has enabled us to quickly become a worldwide leader in screen printing equipment. This has also been possible due to the market crisis that has caused problems to many competitors, who do not respond in an organized way to ongoing changes.”
“Personalizing products offers clients the advantage of feeling that the product is really theirs and theirs alone, thus satisfying emotional and functional aspects with regards to the product. At the same time, however, forced personalization can cause a paralysis in production for the supplier, requiring disproportionate investments in the design phase, and underm...


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Article taken from Glass-Technology International bi-monthly magazine (6 issues per year)
Year: 2012 number: 4
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