Channel: Surveys
Feve: Friends of Glass maps European taste preferences and habits

2015-12-20 | Surveys

Over 29,000 people from 30 European countries recently took part in a quiz organised by the consumer movement Friends of Glass, which set out to explore various European taste preferences and how they are potentially affected by the cultural influence that citizens are surrounded by. Among many other findings, we found that Europeans love their coffee and have a deep-rooted affection for olive oil.

Feve: Friends of Glass maps European taste preferences and habits
United by taste
Over 29,000 people from 30 European countries recently took part in a quiz organised by the consumer movement Friends of Glass, which set out to explore various European taste preferences and how they are potentially affected by the cultural influence that citizens are surrounded by.
“The European Taste Map was a great success. Glass is used as a packaging in so many products, so we wanted to discover whether there are distinctive national characteristics in people’s tastes for food and drink, which go beyond the usual stereotypes.” said Michael Delle Selve, Senior Communications Manager for European glass trade body, FEVE.  “We assembled a group of Taste Makers and sommeliers from several countries who helped us to devise a quiz that would identify key taste preferences, and interpret the results. Questions included ‘How do you start your day?’, ‘Pick your pickle and ‘If you were a food, what would you be’.”
The quiz ran over a six-month period online, via social media and at a series of events throughout the continent. The key findings ‘describe’ Europe as follows.
 
Bland: a taste of bold flavour
Otherwise known as savoury or umami, the culinary definition of bland is “a taste found in diets rich in grains, beans, and tomatoes.” It is associated with the Japanese he term ‘umami’ – which roughly translated means ‘delicious flavour’. It is fair to say that modern Europe has adopted a vibrant appreciation for taste (for example, the love of c...





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Article taken from Glass Machinery Plants & Accessories bi-monthly magazine (6 issues per year)
Year: 2015 number: 6
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